The Grey Area: A Conversation Catalyst for Gun Violence in America

The first step toward solving gun violence in America is to create a genuine, face-to-face conversation between people who identify as pro and anti-gun control.

Our solution was to create The Grey Area, a flippable coffee table book that derives human truths from the facts to generate a mutual understanding between both sides. 

 

The Book

The book is meant to be read from both sides of a table, figuratively and literally igniting a conversation.
Paired together, the pages speak to the opposite sides and obscure preconceived notions.

 
Grey area white.jpg

NOTE: For the sake of a digital display, it is presented online as two books.

 

Reading the Book

If read from Black cover to White cover (speaking to pro-gun control Americans)

If read from White cover to Black cover (speaking to anti-gun control Americans)

 

Two Manifestos

The beginning of each book begins with a manifesto. Each manifesto has the same bones, but a few words are changed to speak to either anti-gun or pro-gun control supporters. As the book progresses, we lead them to understand the opposing side. The last page of the book is the alternative manifesto.

The idea is to open up the reader’s mind to another opinion after reading a series of facts on both sides of the issue.

 
 

Artwork

In the book we created six art pieces to represent topics relating to gun violence. The topics include:

- gun access
- politics and policy
- media influence
- suicides and homicides
- mental illness
- personal safety and protection

We expressed a soft but firm tone on gun violence in our art pieces by combining my soft watercolor and Jack’s digital, illustrative lines.

 
 

Strategy

Credit

Head Strategy + Deck: Izzy Kramer
Art Direction + Line Illustration: Jack Graham
Art Direction + Watercolor: Myself
Strategy + research: All