The Book Borough

The relationship between a person and a printed book is something intangible. It is a feeling unique to each reader, just as each local bookstore is a unique experience for those who step inside. The essence of this experience is the catalyst for the Book Borough campaign.

 
 
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Website Design

 
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Letter

The American Bookseller's Association will send monthly letters inviting recipients to connect with their local culture. Each letter suggests three activities to create one local experience: a book from a local bookstore, a drink / snack from a local restaurant or brewery, and a specified walk exploring an area of your local city. 

 
 
 
 

Manifesto

 
 

Credits

Writing + Strategy: Allison Graff
Art Direction + Design + Strategy: Myself